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McDonalds (Digital Strategy (In the restaurant (Services (Offers,…
McDonalds
Digital Strategy
Not in the restaurant
Mobile
Web
Social Network
Email
In the restaurant
Services
Offers
Info/Menu
Maps
Delivery
Feedback
News/Engagement
Properties
Mobile Apps
NGLP
Delivery
KODO
Web
E-mail
Social
Paid Media
Near Store
Geofences (GPS)
Detecting entry & exit
All Possible Store
Front counter
EOTF Strategy