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Dimensional Analysis (Innovation (Diffusion of innovation (Innovation…

- - - - Relative advantage
      - compatibility
      - complexity
      - testability
      - observability
    - - mass media
      - interpersonal communication
    - - micro: individual decision process
      - macro: pace of diffusion among society
        
        adopter types
    - - balance
      - dynamism
      - imbalance
- - - - Political Environment in Germany (Also movements, campaign groups, media)
    - - Economic situation of the telecommunication industry but also overall relative to telecommunications
    - - Society and their telecommunication habits
    - - Current State of technological standard but also emerging trends
    - - possible ecological constraints for Deutsche Telekom
    - - Legal constraints such as net neutrality or regarding merging & acquisition
  - - - Complexity: Internal linkage of activities
      - External interconnectedness
      - Causal ambiguity
- - - - Constraints through retaliation of competitors
      - Constraints of M&A through German Regulation Institutions
    - - Constraints through heavy investment, restructuring, new marketing and customer influencing
      - Constraints through failing project management
    - - New users with similar products
      - New geographies
      - Needs product adjustment and geography knowledge