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MEMES (Richard Dawkins (Mike Godwin (concept, Human creativity, unit of…
MEMES
Richard Dawkins
1976
The Selfish Gene
"meme"
Mike Godwin
concept
Human creativity
unit of imitation
Highjacking of the original idea
represent the tones of modern social etiquette and culture
trendy and cheap
advertising
marketing materials
promotions
Effects on society
change the way we live
shape popular culture
influence modern language and culture
cold or virus
transmits ideas instead of life forms
spread quickly influential information
postive effect
arouse various emotions to the recipients
mimema
"imitated thing"
mimicry
parody
spread
social media
blogs
direct emails
news sources
Image macros
text
bold
uses the
Impact
font
top and bottom text
