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Google Adwords Best Practices & Optimizations (Remarketing (По…
Google Adwords
Best Practices & Optimizations
Display
Show ads only to relevant audience:
Use better In-Market Audience
Use accurate location targeting
Use correct time settings
Place ads in good contexts
Exclude mobile apps
Use websites targeting by theme
Show ads that are relevant:
Use animated ads
Use ads of all possible sizes
Use ads with a transparent & interesting CTA
Include offerings seamless with landing pages
Use minimum text
Make ads contrast with bright colors, large texts & sharp animations
Use minimum visual effects
Search
Remarketing
По посетителям проявившим интерес
По покупателям
По потенциальным покупателям (Converters)
Найти емейл базу киевский юр лиц, активных сотрудников и добавив фильтры по районам и интересам запустить на них рекламу
Поисковый Ремаркетинг
Approach & Philisophy
Key of Success
Increase CTR
Decrease CPC
Algo
Predict/forecast as well as it is possible
Use Google Keywords Planner to get 1st lvl data
Prepare campaigns & Run
Analyze & Optimize, go to step #1
Automation
Using JS Scripts
Using automation settings
Using Google Adwords Editor
ROI+
Integration with other networks
AdRoll for Remarketing