HERIOT (1996) - SOURCING: A CONTINGENCY THEORY (METHODOLOGY (INTRODUCTION…
HERIOT (1996) - SOURCING:
A CONTINGENCY THEORY
The research design used the total design method by
to develop and pretest survey questions, develop the format of the survey and sequence of questions, and construct the cover letter.
the administration of the completed survey (including contracting companies, mailing the survey, and following up with non respondents) omitted the follow-up contracts recommended by Dillman. These follow-ups were omitted due to funding restrictions.
Data collection was conducted as a three-step process.
First, an initial group of firms was identified.
Second, a data collection instrument was designed and pretested.
Third, the final survey was mailed to a rondom sample of executives.
CONSTRUCTION OF THE SURVEY
RELIABILITY OF THE QUESTIONNAIRE
VALIDITY OF THE QUESTIONNAIRE
ANALYSIS AND TESTING
ADDITIONAL ANALYSIS OF RELIABILITY
ITEMS SELECTED FOR ELIMINATION
EMPIRICAL TESTING OF THE HYPOTHESES
ANALYSIS OF RESPONDENT COMMENTS