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Wish Pond: 8 Landing Page Design Best Practices (5: Make Your Benefits…
Wish Pond: 8 Landing Page Design Best Practices
1: Use images & videos for message :check: :
don't use pics as fillers
good pic worth a 1000 words - eg hotel with white beaches - can imagine you lying on it with cocktail
use images of happy/ smiley people
1 study showed 102% uplift in LP C% rate
2: use CONTRAST to highlight critical part of page
heading, lead caption form & CTA should be most prominent
white space great for contrasting against dark buttons etc.
3: DON'T OVERCROWD A PAGE
4: CTA button is most important thing on page
eye-catching design
big font
specific & clear
prominent/ well placed on page
Above The Fold
5: Make Your Benefits Clear :check:
how will our product meet their needs?
what's in this relationship for them?
present in a way people will be curious to learn more
best presented in list or small blurb
6: Present visitors with 1 single action to take
reduce/ remove navigation away from the page
7: Use bold heading so it's easy for visitors to skim :check:
bold headings
small sections
bottom of page should restate value proposition
8: Short :check: & Simple lead capture form
study has shown going from 3 to 4 fields increases C%
avoid too many drop-down menus, not good for C%
SUMMARY
the design is as important if not more important than the content itself