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Pre-Image Marketing Mix (Price (Family Income (Insurance could help…
Pre-Image Marketing Mix
Place
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Storefronts in medical "capitals", yet considering the possibility of competitors in the area being a threat
Promotion
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Intermediaries (doctors, parents of customer)
Getting the word out there via publicity which could include a concept similar to BuzzFeed where a mass group of dogs are released during family picnics to attract reporters and connect the technologies
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Price
Competitors (Apple Watch, Fitbit, Manual Blood Pressure Machine)
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Economical State (hypothetically, countries could enter a depression, in which case prices would be affected)
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Product
Discount during winter season because customer are more prone to getting sicknesses, which in the elderly, could turn into something serious (includes both emotional and unique selling points)
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Setting expectations through commercials and interviews with customers (however, the expectations cannot be set too high)
Consider that my product is a single product, so there are no "accessories" to giveaway as a deal of some sort
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