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MEXHEMP (BUSINESS MODEL CANVAS (CUSTOMER SEGMENT (PAPER MILLS •…

- - - - • Workforce very expensive
        • Non-industrialized processes
        • Need for sowing ground and machinery for hemp harvesting
        • Import of seeds from other countries
        • Permits and regularization of government
    - - • Develop more industrializad proceses in Mexico.
        • Support by sagarpa
    - - • Hemp is less expensive to farm because of its minimal growth requirements.
        • Hemp farming uses very little water, does not require the use of chemical pesticides or fertilizers, and is a readily renewable resource.
        • Is profitable if is in greater quantity
        • Mexico has different climates and ideals for planting hemp
    - - • Fear on the part of the peasants to hemp plantations.
        • Fear on the part of the peasants to plantations of hemp, that makes no work with us.
  - - - Being a profitable business gives the possibility that other international companies want to do the same as me and that in addition, when this business model is profitable, start to exploit it.
    - - The legalization of hemp in Mexico offers the possibility of making a profitable business for its properties and that, in addition, we can export to South America. Being a recent issue, it makes us potential pioneers of this industry in Mexico.
    - - The fact that hemp was illegal made his industrialization stop, starting his industrialization may cost but eventually go down. As there is much ignorance on this issue in government, open rules and regularization that possibly change or are not well established. On the other hand, other countries are of sample to be as normal as one of maize. Sagarpa can support with an agriculture project like this..
    - - A reason for ignorance, this market is not very exploited, that opens opportunity to other companies so that they are stable in Mexico.
        These companies can have knowledge of your industrialization and apply it.
  - - - -Great potential of number of customers +
        -Big size of customer order +
        
        Big Price senility -
        -Material raw cheaper +
        -No easy buyer´s ability to substitute +
        -No buyer´s information availability +
        
        Switching costs -
    - - -There is no competition yet +
        -Null but with a tendency to good growth 0
        -Help of SAGARPA with project to fund lost +
    - - -It is necessary to wait 180 days for the regularization of this reform in the law. 0
        -Big economies of scale. +
        -Being one of the first to produce hemp, there may be an antecedent of our brand. +
        -When you start you need a large amount of money -
        --It is necessary to have knowledge of agronomy -
        -As it begins to industrialize, the cost of production will fall. +
        Difficult at first distribution channels -
    - - -Variety of products that replace mine –
        -Big propensity to substitute –
        
        Low performance price of substitute +
        -A high level of product differentiation +
        -No switching cost +
    - - -Variety of international suppliers of hemp seeds +
        -There are companies that only handle some kind of seeds. -
        -Easy ability to substitute +
        -Need to import seeds -
  - - - • Lack of information and culture about the uses and benefits of hemp
    - - • Start of the development and innovation of hemp industry in Mexico.
        • Awareness campaign of hemp
        • Be a pioneer of the hemp industry in Mexico.
        .
    - - • Provide a good quality.
        • Provide a good image and brand value.
        • Have an E-commerce to get online expansion
        • Not much competition yet
    - - • Imports of products already made of hemp to Mexico.
- - - - Farmer