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NOVUS' Marketing Mix (Place (Telecom Companies (T-mobile, AT&T,…

- - - - International Consumer Electronics Show
      - Mobile World Congress
  - - - Environmental Non-profits
        
        Sierra Club
        
        Green America
        
        Environmental Defense Funds
        
        World Wildlife Club
      - Health Organizations
        
        Hope Heart Institute
        
        National Association For Health & Fitness
        
        American Association For Physical Activity & Recreation
- - - - Increases the perceived value of my product
      - Higher costs
      - Ideal for selling unique goods
      - Best used during a product's early life cycle
    - - High pricing during introductory phase, but lower pricing when competitors appear
      - Maximizes profits in the beginning & then appeals to more customers with lower prices
      - Covers production costs