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HAIR REMOVAL SOAP (Structure of a Business Model (Customers (Customer…
HAIR REMOVAL SOAP 
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What is?
Is a soap that remove the body hair, but with a difference that other products, this have effect at the moment, and you don’t need hope more time, is very efficient and you have the services that other products offered more expensive or painful.
*CUSTOMER SEGMENT
Demographic
Age: 15-60 years
Gender: male/female
Socio economic level: A/B, C+, C, D+
Marital status: it is not required
Behavioral
Benefits: Take a shower and at the same time shave the body.
Usage rates: all women use this type of products
Psychographic
Personality value: simplicity
Attitude: people clean, with hygiene and nice to look good.
Geographic
Local: Aguascalientes, Ags.
MARKETING MIX
7 P´S
Product: hair removal soap.
Place: Mass media, stores.
Promotion: promotion online.
People: Especially Women who like to look good.
Process: For a good production rate is necessary to supply with raw material
People: It is important to please the customer and create a large number of loyal customers
Physical Enviroment: On the website of the company and the site where the product will be sold
7 C´S
Customer: women that satisfy specific need.
Convenience choice: create a web page and distribution in a big stores.
Communication: information about the product to the customer.
Competence courtesy: change of product.
Cost: Material that was used in the production
Comfort Cleanliness:
It is a highly hygienic product that helps people with their physical appearance
Coordination Continuity:
It is expected to continue with breakthroughs and innovations
TARGETING
I have the opportunity to have two type of customer: first the potential customer are the women that use always this type of products and is very simple and for the time they prefer use this. Now the women between 15 to 60 years old use similar products and is not a luxury.
Other customer are the men because with the new stereotypes they need a good image and is a normal.
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Objective
The main objective is to reach each customer and that they prefer this product even if it is replaced by another one since it is of great importance the impact that would be achieved with a different and unique innovation in the Market.