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gym daycare (Generic Strategies Porter (TOWS (more opportunities people is…
gym daycare
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Develop marketing mix
7p´s
- Product: it is a service that offers a daycare inside of gym
- Place: it would be located in Hereo De Nacazari Sur,Jardines del parquet Aguascalientes
- Price: the cost of this service will be $600.00 per person each month
- Promotion: I will promote the business giving a discount if they pay three months also I will pay to Facebook with the f
- People: I will have at least 6 people working in the business and the staff will be training
- Physical environment: It will be a place cozy, clean, organized, bright, so the client sits with greater confidence and peace of mind to be in the business.
- Process:staff will ask what they want to improve in their body using the exercise. and is going to be a person in charge of manage the database
7 c´s
- Customer: people with kids and socio economic level a/b,c,c+
- Cost: the cost for this service will be $600.00 per person
- Conveniences choices: The establishment will be located in a popular avenue in front of a private hospital with good accessibility for the public
- Communication: all the information that the business needs to give it will be by the Facebook page
- Competence courtesy
there not exist a gym with the service of a daycare, we are offering a differentiation
- Comfort cleanliness: the business will have in each machine a specific cleaner for what our customers finish to use it
- Coordination continuity: every day the person in charge will give the amount of money exactly and I will coincide with the tickets
Analysis of the competence
Core competence
- same service in each one
- focus in the service for my business
- hard to make constantly changes
USP analysis
- good service in my business
- Good price
*hard competitor( crafgym)
- improve the wegpage
Introduction
- Several strategies
- to know what service I will offer(differentation ,cost leaders)
Customer segment
- From Aguascalientes or another cities
- Both genders
- Socioeconomic level a/b c+ c
- Marital status: single, married, divorced, etc
- Education: any kind of level
- People who are interested in sports or want lost weight, like be active.
- people from 15 years old or more
Targeting
market specialization
- for healthier people
- athletic people
- people want to lost weight
- moms or dads with babies
Justification
- Innovate service
- more athletic people
- mothers can practice exersice
- Safe place while do exersice
Bownman´s strategy clock
Focused Differentiation:
- high price
- give a good value for them
- offer different classes
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Promotional strategy
- I will promote the business giving a discount if they pay three months also I will pay to Facebook with the finality they give information about my service and with a lone.