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Multicultural Cafeteria (ANALYSIS OF THE COMPETENCE (Competence Landscape…
Multicultural Cafeteria
Introduction
- A cafeteria with various drinks and different deserts.
- Provide products from different countries.
- Is a confortable place.
Justification
- New business and innovative.
- This idea is based the mutlticulturis of the city.
- Is a creative, confortable and offres products wih good quality.
CANVAS
- Custumer Segment.
- Relationships.
- Channels.
- Value proposition.
- Key Activities.
- Key Resotururces.
- Key Partners.
- Cost Strcture.
- Revenue Streams.
BUSINESS MODEL CANVAS
- Cutumer Segment
- Value Propositions
- Channels
- Custumer Relationship
- Revenue Streams
- Key Resources
- Key Partners
- Cost Structure
Custumer Segment
Value Propsition
- Customatization.
- Newness.
- Accesibility.
Market Segmentation
- Demographics.
- Pshychographics.
- Behavioral.
- Geographics.
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MARKETING MIX EXTENDED
- Product
- Price
- Promotion
- People
*Process
- Physical evidence
- Custumer
- Cost
- Convenience Choices
- Communication
- Competence Courtesy
- Comfort Cleanliness
- Coordination Continuity
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MARKETING STRATEGY
- Marketing Strategy
- Situacional Analysis
- Customer Analysis
- Competitor Analysis
- Promotional Strategy
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