Market Segmentation
Demographic -Economic level: A/B, C+, C, D+.
Geographical -Local: Aguascalientes, Aguascalientes, Regional: Zacatecas, San Luis Potosi,etc.
Psycographic -Activities: Check of list of attendances, and interaction with workers.
Behavioral -Attitude: Managers that are worried to have a good control of attendances and a good databased of it.
Measurable -All the market it is measurable.
Substantial -None-age to develop marketing to. Same purpose and homogeneus market.
Accesible -The market it is reachable inside the country.
