Bio Charger

2. CANVAS

Customer segment

Market Segmented

Demografic:

  • Age: 12 - +
  • Economic level: C, C+
  • Gender: indistinct
    Psychographic:
  • People that have cell phone.
  • People that like plants.
    Behavioral
  • People that take care environment.
  • People would like save energy.
    Geographical
  • State: Aguascalientes.

Value proposition

  • Accessible
  • viable
  • New way of charging you phone.
  • Obtain energy from the plants.
  • Don't damage the environment.
  • The devise can produce electricity.
  • The system integrates it's own water tank.

3. Generic strategies Porter

1. INTRODUCTION

Analysis

  • Unique and beneficial product.
  • We have a competitive advantage.
  • The customer does not damage the environment and save energy in your home.
  • Differentiation
  • Consumers will not take into account the cost of the product.
  • Charge their cell phones with green energy.

4. 7 P'S & 7 C'S

PRODUCT: Bio Charger
CUSTOMER: People that have cell phone
PRICE: In develop COST: In develop
PLACE: Colosio because have a lot people or locals that can interest this product. CONVENIENCE: Choose a suitable place in which attract customers.


PROMOTION: Facebook, Instagram COMMUNICATION: Social media
PEOPLE: Employees, manufactures
COMPETENCE COURTESY: Make the product unique to make a difference in the face of competition.
PHYSICAL ENVIRONMENT: Services at local, experience at point of sale to safety of platforms. COMFORT CLEANLINESS: Creating an environment of quality and satisfaction for the customer.
PROCESSES: Make that the users of the platforms can easily reach us. COORDINATION CONTINUITY: CRM, sales service, relationships.

Bio charger is a biological battery containing microorganisms capable of breaking molecules that the plant does not use.

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SWOT
TOWS
5 FORCES

Targeting:
Market Specilization

Analysis of the competence


Core competence
USP Analysis

Marketing Strategy

Situational Analysis
Customer analysis
Competitor Analysis
Promotional analysis