Please enable JavaScript.
Coggle requires JavaScript to display documents.
Toothpaste : (CANVAS (:star: VALUE PROPOSITION (Newness. have a different…
Toothpaste :
BUSINESS IDEA
Is about developing a new toothpaste on the market. Which is not common for people who actually realized dental cleaning since all people are accustomed to apply their toothpaste using a toothbrush
JUSTIFICATION
This new idea will help people to satisfy the needs they have to brush their teeth do so comfortably and without hurting your gums as well as and it is easy way that does not take them long enough, while put the paste and wait time they can make something else.
-
GENERIC STRATEGIES.
TOWS
- To introduce new products with materials of excellent quality
- To create innovations to comparison of the competences that already is positioned
- Moms know the new product and familiarize themselves with the new application
- Producing each product in a way that the customer be satisfied for that way avoid competition to steal market
SWOT
-
COST STRATEGIES
Weaknesses :fire:
- Only offer the same product
- Invest in advertising
Opportunities :check:
- Develop new product line
- Attractive advertising
Strengths :smiley:
- To obtain the raw material to down prices
- We goanna to manufactured the product
Threats :warning:
- Expensive manufacturing
- Increase the demand
FIVE FORCES
OF PORTER.
- Buyer power is very strong, because it is a new product
- Threat of substitution doesn't have much power since the product that is offered is common
- Threat of new entry is high which benefits for have the opportunity of enter the market
- Competitive rivalry is very high because there is a wide range of competencies that have customer loyalty.
- Supplier Power is a little high because suppliers that we needed for manufacture the product are not easy to change
MARKETING mix
Customer People that wash their tenth
Cost $ 19.14...
Convenience choices Easy to find
Communication feely express
Competencec A lof of competition
Comfort cleanliness Especific brand color
Coordination Follow the step of production
Product Toothpaste
Price $ 69.99...
Place Center Zone
Promotion Radio, Official Page and Facebook
People Responsable, Possitive, Puntuality
Physical enviroment Colorful stand
Process Select, weighing, mixing, wait and deposited
TARGETING.
Product Specialization because the only important factor is the product and what it provides can be used by all people and is focused on people who wash their teeth
-
