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Australia Post Case Study (Analysis and solutions (Become a place where…
Australia Post Case Study
Introduction
adhesive Stamps introduced in 1850's
officially started in 1809, mail was delivered via horse
Melbourne GPO opened in 1867
national post office created in 1901 with federation
Included post and telecomunications
in 1974 split into AP and Telecom (Telstra)
brief background of where AP are now - mission and vision from web
Identification of Problem
Digital age - Email, mobile phone, text, social media
Privatisation
Growth in revenue but decline in letter volume
Only 1% of messages now delivered by post and 97% is government or business related
mail deliveries declining by around 5% every year
mail now costs AP $150 million per year
deregulation of the cost of stamps, but still costs more to AP than to the customer
deliveries of mail now taking longer, prices are higher
public view AP as a parcel company or letter company or post office
market is full of competition - fedex, toll, TNT, DHL
dont have the facilities to attract big business
rising the cost of post - social obligations of AP?
expanding services needs permission of government, unions and training
Model
Analysis and solutions
Become a place where people can go to learn how to use online services
expand retail offerings
Have the postman pick up the mail as it is delivered (theft?)
weekend deliveries and after hours
need to contract to be the delivery provider of big organisations
invest in infrastructure for distribution centers
better tracking systems with ETA within the hour
Create server farms in Australia to lease to people - superannuation which they are already a part of, email, etc
rebrand so people dont just think aus post dilvers things
diversify the workforce - financial advisors,
combine government services with Aus post. unions cant stop machinery of government or genuine redundancies
become a central location for paying bills online - buy BPAY
push towards a paperless business - save the environment, save AP money and resources
streamline sorting and supply chain - remove waste
virtual post box and letter boxes
expand shop mate world wide
Conclusion