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Light Slippers (Generic strategies Porter (4) (Swot vs Five forces…

- - - - Channel will be the people can buy these slippers first of all in the main local that the company has but I hope that soon can open another place for the person who wants to get this slipper can buy in another place extern of the company.
    - - Customer Relation first of all the main relationship between the company and slipper will be Personal assistance because the people need to go to the company to do their purchase order or in another case to buy they own slippers, maybe in the future we can apply the Self-service because I want to have the social networks or fan page for the people can buy the products there.
- - - - With the use of excellent raw material this meant that we don’t waste a lot raw material and the material that we use in our product is the exactly measure that we need and with this save of raw material can reduce the cost.
        The good selection of the light is good because the company need to buy just one time this kind of light.
    - - Using the social media and social networks is good because these sources are free and we don’t pay anything and the people can recognize us.
        The accessibility in our prices helps us to attract more customers, and if we have more customers, we produce more and we reduce our costs.
    - - The company in the first time has a lack publicity, this meant that we need to investment a lot money in that.
        The competitors use the social media, this way they give to know to their customers and it is cheaper
    - - Loyalty of customer’s competitors can affects us directly in our sales.
        If our competitors have better channels distribution than us they will have more sales.
  - - - The location of the distribution channel is a key resources which can help us to get a lot sales.
        Give some promotion in our first customers is the first step to get they thrust and them they buy us for themself.
    - - The company in the first time has a lack publicity, this meant that we need to investment a lot money in that.
        The competitors use the social media, this way they give to know to their customers and it is cheaper.
    - - Using the social media and social networks is good because these sources are free and we don’t pay anything and the people can recognize us.
        The accessibility in our prices helps us to attract more customers, and if we have more customers, we produce more and we reduce our costs.
    - - Loyalty of customer’s competitors can affects us directly in our sales.
        If our competitors have better channels distribution than us they will have more sales.
  - - - I can reduce supplier power, searching an excellent raw material and make an agreement with the suppliers, also with the big amount that we need to buy the supplier want to buy them our raw material.
    - - For reduce customer power, this could happen because the slippers will have the zero defects and the customers want to buy it.
    - - The company slipper doesn’t have a good rivalry competitor because is the first company that create this kind of product.
    - - The substitute threat can fighting because this slipper will be unique in the market and the customer who want to substitute it, need to have both thing and will be more expensive for them.
    - - The threats of new entry can be combated because the slipper company doesn’t need a specific publicity, although the sell their products for big companies than hospitals and hotels and the publicity is walking by itself.