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Small Business Variable (Dependent: Likelihood to switch (sticky)…
Small Business Variable
Dependent: Likelihood to switch (sticky) providers / suppliers based on complexity to swtich
Switch cell phone provider
Switch banks
Switch accounting software
Switch printer
Switch internet provider
Switch IT service providers
Switch computer and peripheral supplier
Dependent: Likelihood to try something new
Trying a new sales channel
Restaurant trying UberEats
Employee policies
Working from home
Flexbile vacation
Catered meals
Fitness program
Operation change
Embrace constant transformation
Dependent: Reasons to stay
Turn-off factors
Late deliveries
Poor quality
Too expensive
Turn-on factors
Great service
Told me something I didn't know that was valuable
Loyalty program
Incentives
Great experience
Personal relationships
Complexity of switching/cost of switching
Dependent: Level of hand holding required
No. of times you need to support your client
Independent variable: Company values
Hiring practices
Environmental consciousness
Collaboration / Competition matrix
Independent:
Owner personality traits/behaviours
Left brained / right brained
Business goals
Business hat vs Person hat - Rational/Emotional thinking
Value(s) - Cost vs complexity/value vs cost/etc.
Independent variable: Level of travel required
Self transport
Car
Truck
Others piloting / driving
Plane
Train
Automobiles
Distance
Business physicality
Business sees clients / customers
Customers come to business
Everyone stays where they are (e.g. online, outsourced delivery)
Internationality
Dependent: Preferred method of communication
Asynchronous
Slack
Email
Snapchat
Frequency of communication
Synchronous
Phone calls
Videoconferencing
Face to face
Independent: Firmographics
Industry
No. of employees
Age of business
Market cap of business
SIC Code
Independent: Pain points
Independent: Passion points
Media consumption habits
Message
Channel