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Avocet (Brands (Orders (Financial Strategies (Buying Strategy (Flat CPM,…
Avocet
Brands
Overview
Orders
Order Settings
Currency
Timezone
Conversions
Frequency
Billing Period
Billing Period Name
Start Date
End Date
Budget
Lifetime Budget
Daily Budget
Budget Type
Impressions
Revenue
Cost
Clicks
Pacing
Pacing Type
Performance Pacing
Spend Evenly
Spend ASAP
Maximise Conversions
Maximise Clicks
Pacing Multiplier
Dayparting
Financial Strategies
Financial Strategy Name
Revenue Type
CPM
CPA
CPC
Cost + CPM Margin
Cost + % Margin
Margin (Profit as % of Revenue)
Revenue Value
Buying Strategy
Flat CPM
Optimise to CPC
Optimise to CPA
Optimise to % Margin
Optimise to vCPM
Optimise to eCPM
Optimise to CPVC
Optimise to CPVI
Strategy Value
Bid Reduction
Tactics
Tactic Type
Banner
Video
Tactic Name
Supply Type
Desktop Web
Mobile Web
Mobile App
Native
Financial Strategy
#
Creative Groups
Targetting
Browsers
Connection Types
Deals
Device Types
Geography
Inventory Attributes
Inventory Sets
Operating System
Page Positions
Segments
Sellers
Viewability
Order Name
Creatives
Impressions
Clicks