Avocet

Brands

Overview

Orders

Creatives

Impressions

Clicks

Order Settings

Billing Period

Financial Strategies

Tactics

Currency

Timezone

Conversions

Frequency

Order Name

Billing Period Name

Start Date

End Date

Budget

Lifetime Budget

Daily Budget

Pacing

Budget Type

Pacing Type

Impressions

Revenue

Cost

Clicks

Performance Pacing

Spend Evenly

Spend ASAP

Maximise Conversions

Maximise Clicks

Pacing Multiplier

Dayparting

Financial Strategy Name

Revenue Type

CPM

CPA

CPC

Cost + CPM Margin

Cost + % Margin

Margin (Profit as % of Revenue)

Revenue Value

Buying Strategy

Flat CPM

Optimise to CPC

Optimise to CPA

Optimise to % Margin

Optimise to vCPM

Optimise to eCPM

Optimise to CPVC

Optimise to CPVI

Strategy Value

Bid Reduction

Tactic Type

Banner

Video

Tactic Name

Supply Type

Desktop Web

Mobile Web

Mobile App

Native

Financial Strategy #

Creative Groups

Targetting

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Browsers

Connection Types

Deals

Device Types

Geography

Inventory Attributes

Inventory Sets

Operating System

Page Positions

Segments

Sellers

Viewability