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Avocet (Brands (Orders (Financial Strategies (Buying Strategy (Flat CPM,…

- - - - Currency
      - Timezone
      - Conversions
      - Frequency
    - - Billing Period Name
      - Start Date
      - End Date
      - Budget
        
        Lifetime Budget
        
        Daily Budget
        
        Budget Type
        
        Impressions
        
        Revenue
        
        Cost
        
        Clicks
      - Pacing
        
        Pacing Type
        
        Performance Pacing
        
        Spend Evenly
        
        Spend ASAP
        
        Maximise Conversions
        
        Maximise Clicks
        
        Pacing Multiplier
        
        Dayparting
    - - Financial Strategy Name
      - Revenue Type
        
        CPM
        
        CPA
        
        CPC
        
        Cost + CPM Margin
        
        Cost + % Margin
        
        Margin (Profit as % of Revenue)
      - Revenue Value
      - Buying Strategy
        
        Flat CPM
        
        Optimise to CPC
        
        Optimise to CPA
        
        Optimise to % Margin
        
        Optimise to vCPM
        
        Optimise to eCPM
        
        Optimise to CPVC
        
        Optimise to CPVI
      - Strategy Value
      - Bid Reduction
    - - Tactic Type
        
        Banner
        
        Video
      - Tactic Name
      - Supply Type
        
        Desktop Web
        
        Mobile Web
        
        Mobile App
        
        Native
      - Financial Strategy #
      - Creative Groups
      - Targetting
        
        Browsers
        
        Connection Types
        
        Deals
        
        Device Types
        
        Geography
        
        Inventory Attributes
        
        Inventory Sets
        
        Operating System
        
        Page Positions
        
        Segments
        
        Sellers
        
        Viewability