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(Muce´s Library CANVAS (VALUE PROPOSITION, CUSTOMER SEGMENT (Mass market…
MY BUSINESS IDEA
It is a company dedicated to the sale of different physical books. Special books for careers, books of any gender and two specific sections for the customers: second-hand books and books to read inside the establishment without pay.
JUSTIFICATION
- Help a lot to reconstruct the habit of reading.
- Increases vocabulary and knowledge.
- With this business the amount of books that are read per year in Mexico will increase.
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SWOT
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Cost Strategies
S - Not invest in books (special section).
W - Invest advertisement and employees, Hiring accident insurance, Infrastructure and eBooks are expensive.
O - Night sales and promotions.
T - Difficult for the supplier get specific book.
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TOWS
- Read without pay.
- Patent the idea.
- Constant monitoring of employees.
- Other people foment the reading.
PORTER´s FIVE FORCES
Supplier Power: select the supplier for my products.
Competitive rivalry: few competence.
Threat of substitution: product that I offer it´s basic to substitute.
Threat of New Entry: Moderate capital to operate.
Buyer Power: neutral size of order.
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7P´s & 7C´s
7P´s
- Service: Sale books
- Price: In development
- Place: North of the city
- Promotion: Mass Media
- People: Seller, Manager, Guard.
- Physical Evidence: Comfortable, spacious, each section will be marked, etc.
- Process: Request suppliers. Accommodate books. Sell.
7C´s
- Customer: 10-80 years old, book lover, etc.
- Cost: In development
- Convenience Choices: Focus in selling for people with high incomes. Accesible
- Communication: Sellers solve doubts, friendly, educated, etc
- Competence: Few competence, isn´t other library with the same service.
- Comfort Cleanliness: Clear colors create peace, sellers wear t-shitswith the logo´s colors, etc.
- Coordination: Request suppliers, order the books, register merchandise, etc
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