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CRACY CAKES (CANVAS (1 Costumer serment (PSICHOGRAPHICS (• ACTIVITIES: …

- - - - • ACTIVITIES:
         people with agendas saturated
         spend time with your family
         Workers and to work under pressure
    - - • AGE:17-60 years old
        • GENDER: indistinct
        • STATUS: C,C+
        • INCOMES: $6,800 to $11,600
    - - • LOCATION: Carranza Zona centro
  - - - *An attractive, clean restaurant and comfortable.
        
        *variety of ingredients and flavors
        
        *Provides freedom to consumers to assemble your own menu, with ingredients and flavors that want to
    - - *the problems more common in busy people is the lack, then my service resolved the problem of these consumers and at the same time start needs to lovers of desserts and cakes
    - - create the value proposition with the new flavor and a space where customers go to consume their cake
- - - - • Offering different and variety flavors
        • Personalized service
        • menus personalized
        • Restaurant services
        • Confortable infrastructure
        • coustumer services
        • include drinks whit the dessert
        • High demand of this types of likes
  - - - • Fixes and variable cost
        • Cost of furniture
        • Expenses decoration of local
        • The machinery are expensive
        • Cost of Row material
        • Salary of employees
        • Maintenance of machinery and furniture
  - - - UNIQUENCE:
        quality Personal service
        *Variety of products
    - - competitors inside state of Aguascaalientes
    - - Competidor
        Oblie La flor de aguascalientes
        *El majar del rey
- - - - *desing
        *quality
        *convience
        *Value
    - - *Restaurant pysical
    - - my publicity will be social networks and magazines
    - - • There will be a set of packages and custom menus, as the customer wish, (arm their own pack
        )
        • To improve the efficiency and the process of serving customers, there will be a very brief mailbox for complaints and suggestions via the internet, which will be held in the main page of the business.
    - - *efficient employees
        *training employees
        *certificate employees
    - - *Confortable
        *Uniforms
        *Equipament
  - - - *people whit agender satured
    - - *cost variable and fixes costs
        *cost ingredients
        *cost structure
    - - The central location is also good to have our secondary consumers such as students and adults the knowledge where is located.
    - - *channels
        *facebook
        *mass media
    - - *service personalized
        *give the information to consumers
        *total atention
    - - The workforce will be trained and given to know all the rules of safety and hygiene that is establish in the place.
    - - *decoration
        *small