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ADAPTING HOMES FOR OLD PEOPLE (CANVAS (Customer segment (Is especially…
ADAPTING HOMES FOR OLD PEOPLE
Adapting homes for old people, helps these people to have a better quality of life, also helping their economy.
The old people need a good quality of life.
CANVAS
Customer segment
Is especially directed to old people in Aguascalientes
Value preposition
-Is the only one on the market
-Helps to improve the life qulity of old people
-Is adapted to the economy of the people
Channels
Web page, Facebook and a public office
Customer relationships
Personal assistance and dedicate personal assistance
Revenue streams
• Good sales in the business
• Web advertising
• Promotions to get more customers
• Offer an extra service with a specific price
• Payments in cash or credit cards
Key activities
Advice of desing plans
Promotion
Site mantainance
Negotiation with suppliers
Key resources
Work equipment
People with expierience
Local establishment
Money for the investment
*Telephone
Key partners
Construction materials
Municipalities
*Experts in the area of design
Cost structure
Investments, establishment income, purchase of materials to work, advertising payments and salaries
GENERIC STRATEGIES PORTER
SWOT Differentiation
Analyzes the benefits of my business, for example the creativity of the business, the innovation, the image, etc.
TOWS
In this analysis is necesary to evaluate the external threats of my business, external opportunities, internal weaknesses and internal strengths, to obtain certain strategies to improve the business.
Five forces of Porter
Is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability.
SOWT Cost
it is necessary to analyze the strengths, weaknesses, opportunities and risks, of the costs of the processes, the operations, the suppliers or the payments of the personnel.
MARKETING MIX
7 P'S
Product/Service:
Adapting homes for old people
Price:
Acording to the size of the houses
Place:A small establishment where personal appointments will be made.
Promotion:
Advertising through social media: Facebook, web site, etc…
Process:
Schedule appointments, go to the houses to take their measurements and to know what materials are going to be used to finally start with the adaptation
People:
Workers, suppliers, buyers...
Physical analysis:
Security for customers
7 C'S
Customer:
Better quality of life and ease of carrying out daily activities.
Cost:
According to the budget made where I included costs of materials, salaries and other important expenses gave the result of:
$83,087.00
Convenience choices:
A central place in Aguascalientes.
Communication:
Advertising through TV and radio commercials, as well as distributing advertisements throughout the city
Competence courtesy:
People available to work in my business
Comfort cleanliness:
Offer comfort as my clients because they are old people.
Coordination continuity:
To have a team work specialized in the design of the houses to offers a good service of quality.
TARGETING
TYPES:
-single segment
-selective segment
-product specialization
-market specialization
´-full coverage
The best for mu business is:
single segment
,because my business only prefers a specific segment, in this case is the old people.
