Why should we build this? Who will benefit from this and how?
● What are the key metrics that we expect this product to improve? This could be measured in terms
of how much music is streamed, how many downloads, how many logins, etc.
● What are the hypothesis? How will we know if this product is successful?
● Is this a “step change” (that is, a product that we expect will give at least a 2x improvement on the
chosen metric)? If we expect only minor improvement on the metrics, there better be some other
strong reason for building it, for example a strategic reason
