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LHT - 0617 (Branch 1 (Prolems & Solutions (Out of Stock (Repricing …
LHT - 0617
Branch 1
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Product Research
- To brain storm ideas:
- Use JC
- Aliexpress
- Taobao -> image search. Reg acc -> use for 1688
- 1688 -> image search by using app -> use browser to download
Ship:
- maidzo.com -> extension
- seudo.com
- maxsaigon.com
- Search on AMZ by keywords from 1. -> JS extension -> 3.
- Consider criteria:
- Rank: several product below 3000
- Sale divides to many sellers
- Variations -> difference -> will easy to sell. If not -> make a different PACKAGE
- Profit ~100%
- Trend is not seasonal
- Higher Acos -> better
- A lot brands are selling -> no copy right/patent
- Level of competetor's listing -> professional or not
- Number of AMZ seller < 5
- EX: cupping ct, camping pilow, arm sleeves, anti-snornig, baby swaddie
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Listing + Launching
Title: Brand + adj + keywords + adj + features + USP (unique selling points) useful + objects + description
- Adj: the best, luxury, premium, high quality, amazing, perfect, exellent,..
- object: for men, women, baby, per,...
- Description: size, sharp, colors
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NOTE:
- Get reviews before lauch Ads:
- GA, coupon 99%,... Note: có thể tạo promo code theo brand name
- Link includes keywords, send to reviwer. Nếu phân vân giữa nhiều keywords thì so sánh độ lớn các ngách thông qua lượng sales, và chọn keywords có lượng sale lớn hơn
- (Nếu sau quá trình SEO, 2weeks, sale tự nhiên + sale từ Ads < số lượng GA để lên top thì tiếp tục GA để giữ top)
- SEO to increase CTR
- Reg ams.amazon.com
ADS
Ads Postions:
- Head line
- Right side
- Bottom
- In product page
MANUAL:
- Download the report
- Take "small acos" keywords
THREE TYPES OF MATCHS:
- Broad: ví dụ từ khóa "bút bi" thì KH tìm "bút xxx bi", "xxx bút bi" , "bút bi xxx" Ads đều xuất hiện
- Phrase (thường dùng):từ khóa liền mạch thì Ads mới xuất hiện
- Exact: ít xuất hiện
AUTO Ads:
- Divide into many campaigns
- Your bid = 1.5 x default bid
- Budget = 10 x your bid
- Run at least 3 days -> analytic ACOS:
- Small acos -> continue camp, no change anything, create new camp
- Lagre Acos -> turn off and create new camp
OUTSIDE ADS:
- Tips: +keywords + amazon
- muốn có report chi tiết phải dùng link affiliate
- Bing: 30% in US, difficult
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