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Ceyero Web Presence goals (What is the website missing? (The story (Make…
Ceyero Web Presence goals
Content
case studies
Outside efforts to keep the business going or to pass onto if the kids aren't interested
KEEP it approachable for small businesses with breadcrumbs or little mentions that no idea is too small for us
Social media tie ins
What is the website missing?
update and clean up logos
The story
Make this message go across the whole site in concept
An Idea Can Launch A Business.
A Strategy Can Take It Global.
Case Study
The organization
podcast 1300 downloads per edition
US san jose, san francisco, kansas city, atlanta, and NY top 5 download areas
Website drives more people to the podcast currently. Lots of international traffic.
Founder is usually still the final gate for family
1st generation after the founder sometimes
coo or ceo in non family run businesses
Generational gap - parents are the owners and often times still the decision makers. but the children or grandchildren are active in the business
tend to compete against large corporation
5 to 10 mil in revenue, often family owned. 1 or 2 legacy products that business is built around and potential have services or components that are a drag or are failing.
Qualified leads are already mapped out - businesses who have space and want to go to a new space/product or streamline costs to improve profitability by streamlining processes, reorganization, or other methods
Need this business to convert to qualified leads
still focus on small business mid size
open doors and attract larger clients - Not big clients, but bigger projects. Wants more time for other personal/business projects