Ceyero Web Presence goals (What is the website missing? (The story (Make…
Ceyero Web Presence goals
open doors and attract larger clients - Not big clients, but bigger projects. Wants more time for other personal/business projects
Website drives more people to the podcast currently. Lots of international traffic.
Need this business to convert to qualified leads
Qualified leads are already mapped out - businesses who have space and want to go to a new space/product or streamline costs to improve profitability by streamlining processes, reorganization, or other methods
5 to 10 mil in revenue, often family owned. 1 or 2 legacy products that business is built around and potential have services or components that are a drag or are failing.
tend to compete against large corporation
Generational gap - parents are the owners and often times still the decision makers. but the children or grandchildren are active in the business
Founder is usually still the final gate for family
coo or ceo in non family run businesses
1st generation after the founder sometimes
still focus on small business mid size
podcast 1300 downloads per edition
US san jose, san francisco, kansas city, atlanta, and NY top 5 download areas
What is the website missing?
Make this message go across the whole site in concept
An Idea Can Launch A Business.
A Strategy Can Take It Global.
update and clean up logos
Social media tie ins
KEEP it approachable for small businesses with breadcrumbs or little mentions that no idea is too small for us
Outside efforts to keep the business going or to pass onto if the kids aren't interested