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UX Interview (Objectives (Overall Perception (Did it change over time?,…
UX Interview
Objectives
Motivation to use the app
Was this accomplished?
Motivation to quit the app
When?
Why?
Overall Perception
Did it change over time?
The Best
The Worst
Overall Experience
Values
Problems
Would recommend?
For what?
Hypothesis
Motivation to use
Spot specific issues
Overall Perception
Best: Spy
Worst: No value besides that
Did it change?: No
Overall Experience
Values: Behavior data
Problems
Installation
Management
Follow up
Motivation to quit
When? After the third month
Why?
Monthly Cost
ROI already reached
No ready-made value
Would recommend?
If Yes: to spy
If no: cost - benefit not good enough
Take Away
Problems
Observations
Opportunities
Needs
Quotes
Interview
Pre
NDA
Recorder / Camera
Documentation Agreement
Interview
Intro
Context / Background (why?)
Build Trust
Warm up / Small talk
Structure
Topics
Motivation to use
Perception
Experience
Motivation to quit
Take Away (would recommend?)
Questions
See "Objectives"
Closure
"Thank you"
"Is there anything else?"