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CRM technologies (Marketing automation (Campaign management by customer…
CRM technologies
Marketing automation
Media based marketing
Direct marketing
E-commercial marketing
Marketing events
Campaign management by customer type
Prospecting campaign
Vulnerable customer campaign( customer retention)
Win-back campaigns
Business systems
Transaction maintenance
Information
Financial details
Customer care and market/sales technology
Account management
Sales force automation(SFA)
software often include tools that
contact management
Account management
Sales activity management
Event management
opportunity management or pipeline management
Quotation management
Knowledge management
Promote more open relationship by
Dashboards listing customer analytics such as forecasts and profit margins
Data synchronization with mobile devices
Calendars and contact lists that can be merged with automated workflow programs
Realtime data visibility
Online networking when offered as Saas or cloud computing
Sales promotion and discount management, including impact on pipelines and existing customer accounts
Customer data warehouse(CDW)
Benefit of applying CDW
Strategic marketing
New product development
Channel management
Sales productivity
One to one marketing
Segmentation technology
Business intelligence(BI)