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Introduction to customer relationship management (Scope of CRM…
Introduction to customer relationship management
CRM
Responding to change quickly
business's prime mission is to know customer's want and need
Customer-centric organization
easy to do business anytime and anywhere
Add value to their product and services, integrating products and information
innovative not only in their design of services and product but in their marketing, delivery, and customer care
Design all business contract points from customer's perspective
Share detailed insights about customers within the organization or SC
Scope of CRM
Sales operations
Optimizing the customer's experience
Collecting and storing comprehensive data on each transaction
Analysis
Customer information dissemination
Relationship building and collaboration
Lifetime customers lower total marketing costs
It is increasingly easier to satisfy lifetime customers
Lifetime customers offer increase revenue and profit opportunities