Comms Strategy thoughts: PURPOSE is to ILLUMINATE. Platform look and feel…
Comms Strategy thoughts: PURPOSE is to ILLUMINATE.
Platform look and feel:
Global Innovation Exchange
B. Purpose is to make visible fellowship program as a global leader
In the international development community
A. Purpose is to act as an attractor / convene the network.
Get input on
ALUMNI and ADVISORS
what would make them keep coming back.
it's content, level of interactivity. Branding.
Work with Brand Developers to come up with name, logo,
Platform as site for storytelling of learnings around 5 themes of complex systems: unpredictable outcomes; unintended consequences; diversity (what ABOUT it?); tipping points; inner / outer journeys.
Instructibles for facilitation exercise / guides. eg.
Articles / videos'/ podcasts
RESEARCH (along the 5 preceding themes as well as the 4 approaches which are critical and foundational to our strategy: intelligent networking; scale shift; daring design and future-forming prototyping.
Multiple languages (a site that could be translated into many languages).
Rooted in the different regions.
Expanding the language of Sys T
a mapping function for alum to position themselves - Choose map view, then hover to choose filters. Example of a software:
Starting with email addresses we start sending short newsletters to bring the network together around the common purpose as well as to get input from them.The newsletter themes could also, over time, become website updates, so they could go from receiving newsletters to getting a link to the most recent website post / update. Also the introdcutory themes (to the principles) could also be followed by an "issue" that looks specifically at ONE of the themes.
to track whose opening what, can drop images links and resources in there. There are templates in mailchimp and we can custommise. Olwen to ask Stoan how we can futire mebde the nnewsletters in website. Christmas in July.
Newsletter: update on redesign with survey for input
Newsletter: Monica's reflection on what makes you go on with a pdf about a free-writing exercise and an invitation to share reflections on it (potential blog post).
Newsletter: Update on survey outcome with invitation to poll on something we need to know: ID research that could be the next frontier.
Newsletter: Introducing our guiding principles
Newsletter: Introducing the 5 elements of our complex systems
After the proposal: Op Eds and publications in the
Digital home for
FUTURE FELLOWS, GUEST FACULTY, FUTURE PARTNERS