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Ecology of Mass Media (Exposure to Violence through media poses the…
Ecology of Mass Media
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The mass media are shapers, spreaders, and transformers of culture.
Family variables: economics, affecting what media is purchased, time and what alternative leisure activities are pursued, and adult supervision
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Child variables: age, cognitive ability, gender, social experience, and psychological needs.
Because of cognitive immaturity, children are assumed to be more vulnerable than adults to the amount of time spent watching TV and to believing that it's many messages are how things actually are.
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Psychosocial Development: Role models, values, cope with problems, and understanding feelings.
Social Cognitive Theory: Active behavior is more likely to be imitated than passive behavior.
Cultivation Theory: Exposure to violent media leads to a belief that aggression can resolve problems with no adverse effects.
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If children have few experiences listening to others, responding to them, negotiating, and compromising, their socioemotional development will be negatively affected.
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Media messages can: change, enhance, and interfere.
"Proponents of media innovation argue that the new technology benefits children by opening up new worlds to them, while opponents argue that new media might be used to substitute for real life in learning ethical principles, undermining children's morality."
Mass media & Macrosystem influences: Politics, Economics, and Technology.
Motivation Theory: Whether media is used alone, with peers, or with adults makes a difference in socialization outcomes.
Displacement Theory: Media used for entertainment may displace important developmental activities.