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Future State OA Way (Engagement (Campaign Managment (Marketing Campaigns #…
Future State OA Way
Engagement
Account Management # # # #
0-Suspect
1-RFI/RFP Proposal
2-Advisor Follow-up
3-Presentation
4-Verbal Commitment
6-Committed
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Campaign Managment
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External Social Listening #
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Insight into all customer relationships We can see touch points and engagements. We know experiences to better understand relationship. 360 customer view
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