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INSIGNE CARPETSWebsite Content (Stain Master (super quality pictures…
INSIGNE CARPETSWebsite Content
Shaw
QUOTE ' Awesome happens on Shaw Floors"
barely any negative space
very interactive
" What can we help you to find?" search bar
mention of technologies and newer variants in small columns on the pages
clear division of each category on the homescreen itself
image behind every heading
problem specific - for pets, water resistant etc
FINANCING - buy a Shaw card
Log in as a member
The 'you' factor, importance to the customer
Related Content section
Keeps everything interesting
homepage has videos in 'featured section'
WHY SHAW? several videos of everyday tasks happening on shaw floors, quote comes everywhere with a trademark; "On Shaw, you can do everything...."
APP FLOORVANA - lets you click images and recommend a flooring & colour palette based on picture
talks about sustainability
customer can leave a feedback
Brintons
featured images
variety on home page
homepage gives a jist of what the company is about
has a blog
blog contains interviews with industry experts
brochure of collections can be downloaded
search option makes everything easy to find
website looks artsy
clearly categorised and organised
Services tab includes design service, sampling, project, management, installation
customer care like total quality assurance, AFTERCARE etc
thorough information
Has a latest from brintons section showcasing blog, projects, press releases etc.
under social, has all the acts like Modern slavery act, child labour laws, etc
press releases launching new carpet ranges
one can enquire careers, shows availability of jobs etc
Brintons designs are based on the latest trends. Sign in to download the design collection
all sectors served are clearly classified
website is breathable
can 'CLIP' an image to view it later and make a personal collection
Mohawk
Strong collaborations
SUstainability and innovation
Creatively installed carpets, creative pictures and presentation
Magazine exposure, featured
engagement through online contests and hashtags
About the team
Social causes, donation, awareness
customer oriented, you factor
All social media handles are well connected, active
mail through fb itself
Conduct lots of events, very involved
single creative tagline
colour range, pattern, size, price range, suggestion box, careers at Mohawk with online forms
job by location, requirement etc
mention of warranty periods, shipping etc
website very crowded and confusing
Posts not labelled
website layout is not viewer friendly - One has to scroll to view everything.
Atlas
professional looking website
easy to access
trust factor, 40 years long
recognised and awarded company
direct information, to the point
has certificates, mentions it on website
RECYCLE all their products, such as cardboard, plastics, paper etc
sample return program
provides prepaid postage bags to customers to return samples when not needed
SUSTAINABILITY, reuse rinsed water
well photographed and detailed pictures
carpets customised according to patterns, colour swatches
more visuals
Stain Master
super quality pictures telling a story
engages public in DIY activities and contests
well explained company overview
use of emotional tactics like animal pics to attract public
informing each time about youtube channel in captions
consistent posts
discussing social awareness topics
posts regarding any carpet query and also linking it to their website which helps to create more traffic on their website too
articles on carpet care tips and other pet related articles
easy and friendly language, interesting to read
Excessive focus on a single product - Pet friendly carpets
owns unique hashtag #NeatorNot
connecting the audience through real life situations of people and pets
hacks to solve Home-Decor problems
asks people random fun related problems
creative promotional advertisement ideas and videos
original hacks videos by StainMaster
organised dog shows and other social events
direct and easy to connect on insta and youtube
organises various contests
makes it easy for customers to select their carpet by a simple quiz on their website
thorough explanation of their products for better understanding for their customers
price display on their website to attract actual customers and not anyone
FAQ's for customer to solve their query
carpet buying guide to make customers more confident about what is best for them
warranty factor
sign up for regular updates
send us a message- with category selection for your query related to any product
Taiping
Contained and composed
minimalism, subtle
organised, no extra details on the main page
great typographic texts (our brands)
first page on website has nothing but taiping. 'Explore' opens a new tab
Grayscale colour palette
QUOTE - "The bespoke choice of designers worldwide"
very well sorted collections
collections speak of their designers. Abstract about designer and a design brief.
catalogues can be downloaded
social media not connected with the website
Oriental
vertical integration emphasised
focus on different kinds of products
Talking about the capacity, complete vertical integration, quality, unique designs and colour
current share market price of products depicted against each product...
website has financial statements, annual reports, investors presentations, earnings release etc
website very business like, not design like
focuses on business and self-boasting, not on clients and consumers
website focuses so much on business, strategies, networking etc that the products have taken a sideline
ONLY 40 images of carpets. rest is all talks on sustainability, programs, vertical integration, international reach etc.
clear mission statements
clear business models
Insigne
Website lacks information.
Website lacks media (images, infographics, videos etc)
'About us' section has grammatical errors and is unattractive
'Services' tab does not deliver any information and is very confusing.
'Services' reveal very complicated information for a first timer
Little is known about the company and its legacy
Work's catalogue not provided in the website
'Installation and Manufacturing' in the 'Services' tab have wrong and missing hyperlinks
unprofessional and unattractive website
'About the Team', 'Message from the Chairman' etc is missing
links to Pinterest and Twitter do not open
No mention about revered clients
'What all we do?' unknown to the customer
Press, Reception, Feedback, etc missing
Inactive social media
'Contact Us' has a missing link
'Characteristics', 'nature' and ''essence' of the brand unknown
Lack of direct communication and engagement with public
Background images on the website do not reveal the 'essence' of the brand