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MARKETING (SNEEZERS (INNOVATORS/ EARLY ADAPTORS (SELFISH & DON'T…

- - - - ADDRESS THEIR WORRIES BEFORE THEY VOICE THEM
        
        MAKE IT SO NOTEWORTHY THAT PEOPLE HAVE TO TALK ABOUT IT
- - - - "WHOS' LISTENING?"
        
        NO ONE
        
        MAKE A "PURPLE COW"
        
        GIVE UP
- - - - SCRAP BAD\
      - KEEP GOOD & TEST MORE WAYS
        
        ETC, ETC, ETC......