Storytelling for influence (Framework (Design for impact (Use anecdote and…
Storytelling for influence
Develop your blueprint
who's your audience?
the more specific, the better
what are their needs?
emphatize with your audience
what are you trying to achieve?
what's the emotional root
what you're going after
the BIG idea
what's the story really about?
what do you want them to remember?
3 question for testing your big idea
does your big idea capture a problem you're trying to solve?
is it compelling?
is it clear and concise?
focus on one single point
ways to convey your story
Build storytelling prototypes
Questions to prompt feedback
What was most memorable?
What do you have questions about?
What moved or motivated you?
What, in your opinion, was the big idea?
Working with feedback
Return to your blueprint
Compare feedback and blueprint idea
Let it breathe
Revise your draft
Transcribe what works
Just tell story to friends
Let them ask questions
Let them give feedback
Design for impact
Make it personal
Use anecdote and reflection
Anecdotes: the "put you in the room moments, where you describe something that happened in visual, sensory detail
Reflection: the part of the story where you help the audience make sense of what they just heard - you want your audience to feel what you've described
Make it visual
Give a call to action
Tell them how to get involved
Speak from the heart
Sound like a robot
Believe that smarter = more formal
Speak in dry, business-y language
Science behind storytelling
reading fiction can increase empathy
dopamine is released during emotionally charged experiences
helps people remember with greater accuracy
oxytocin is produced by brain after listening to a character-driven story
oxytocin motivates cooperation
make your story more personal and human-centered to be backed as cause
Write or communicate like you actually speak
Stick to the script
Minimum eye contact
Lacks of emotion (money's an emotionally charged topic)
No natural pauses that invite reflection
My time to shine
Elevator pitch for job interview
"I want to tell a story about [my professional and educational experience], so that I can [get a job as research fellow].
Can also be used for (informal) writing