JSW PAINTS BRAND BOOK FRAMEWORK

branding manual examples

Preface / Contents / Introduction / What's in these documents

asian paints

Brand Philosophy

brand book can also be called

Corporate Identity Manual

Brand History

Vision

Mision

Tone of Voice

our brand story

BRAND IDENTITY & SERVICE BRAND
MASTER GUIDELINES

Identity Guidelines

About this guideline

click to edit

our brand positioning / Target audiance

Our brand essence and pillars

Our brand personality

Overview of our brand identity elements

Basic elements

JSW Paints Logo

JSW Paints Colour

JSW Paints Typography / Our Typeface

show JSW Paints Logo

Brand names overview / how to write brand names

Logo alignment / centering the Logo du

symbol / concept

logo on coloured bagrounds

various acceptable colour bagrounds

Logo Colour palette / colour codes

logo on photography / images

Minimum size and clear space ap

Logo do's and Don't's

Scale

wordmark / symbol with horizontal and vertical

Photography

interior

exterior

lifestyle

tagline / sub brand

tagline horizontal / vertical