JSW PAINTS BRAND BOOK FRAMEWORK
branding manual examples
Preface / Contents / Introduction / What's in these documents
asian paints
Brand Philosophy
brand book can also be called
Corporate Identity Manual
Brand History
Vision
Mision
Tone of Voice
our brand story
BRAND IDENTITY & SERVICE BRAND
MASTER GUIDELINES
Identity Guidelines
About this guideline
click to edit
our brand positioning / Target audiance
Our brand essence and pillars
Our brand personality
Overview of our brand identity elements
Basic elements
JSW Paints Logo
JSW Paints Colour
JSW Paints Typography / Our Typeface
show JSW Paints Logo
Brand names overview / how to write brand names
Logo alignment / centering the Logo du
symbol / concept
logo on coloured bagrounds
various acceptable colour bagrounds
Logo Colour palette / colour codes
logo on photography / images
Minimum size and clear space ap
Logo do's and Don't's
Scale
wordmark / symbol with horizontal and vertical
Photography
interior
exterior
lifestyle
tagline / sub brand
tagline horizontal / vertical