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MARKETING - TOPIC F (new product development process (marketing strategy…
MARKETING - TOPIC F
new product development process
marketing strategy development
business analysis
concept development&testing
product,prototype development
idea screening
test marketing
idea generation
commercialisation
new product development strategy
product life-cycle strategies
growth stage
maturity stage
introduction stage
decline stage
development stage
goods,services &brands
levels of product
actual
physical characteristics
branding/packaging/labelling
ex:toothpaste
augmented
extras which come with product to make purchase more enjoyable
ex:deliveries/guarantee/warranty/installation
core
diff people buy diff things for diff reasons
benefits of buying product
internet shopping
variation of product
24/7
price comparison
packaging
goods,services&experiences
tangible
intangible
packaging
3Ps involved:process/people/physical evidence