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Media (Medium (Top Down (Media is powerful, Media has the potential to…
Media
Medium
Text
Audience
Active
Engages with text in an active way
Questions
Connects with other information
Apply your own knowledge to texts
Vulnerable
Children
Do not have enough life experienced
Elderly
Out of touch
Less likely able connect with other media sources
Cognitively Challenged
Not able to interpret the media
Passive
Do not question
Do not apply their own understanding to the text
Engage in passive ways
Self Publish
Top Down
Media is powerful
Media has the potential to infulence
Bottom Up
Media is not powerful
Media doesn't influence
Reception Context
Medium Characteristics
Size of the Screen
Surround Sound
Regulation
Government
Self (Industry)
Research
Laboratory
Qualitative & Quantitative
Longitudinal
Owners
Have interests in
Real Estate
Sport
Finance
Give donations to the government
Text
Case Studies (Moral Panic)
Expert Opinions