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Smartphone integration (LIbraccio / Mondadori (Methodology (the why and…

- - - - get price
      - get availabilities(used / digital base)
      - get access to reviews
      - access to suggestions
        
        other books of the author
        
        other literature relatives
      - story telling feature
        
        audiobook to enhance the senses during reading
        
        visualisation over the phone of drawings related with the book
        
        VR as a future feature
      - get info of book / author
    - - discounts
      - suggestions
      - newsfeed
      - loyalty programme
      - item purchased tracking
      - payment methodology
        
        connect with mobil pay
        
        send all by email
        
        quick payment
    - - through the camera ( like pokemon go)
  - - - 10$ Powermat device to
  - - - new product / service development
      - differentiate from the competitors
      - attack the market in a new direction
      - give an entertaining experience
    - - SWOT
      - BMC
      - VALUE PROPOSITION MODEL
      - RETAIL DEVELOPMENT WHEEL
      - Touchpoint wheel
    - - buying decision making
      - buyers level of involvement
      - customer marketing mix
      - cultural influences
      - creating value added solution
      - identifying SMART objectives
    - - positioning
      - what are they better?
      - market issue
    - - cost of technology implementation
      - actual possible revenue
      - cost of app building and beacons
- - - - research over Gen Z behaviours
      - studies that proof of a better experience in restaurants will increase sales
      - following the trends of Personal Experience, Digitalization, etc.
      - statistic that gen Z love to spend about
  - - - strong IT system to prevent Data Stealing
- - - - similar products in store or available
      - options available with the product (size, colour, features)
      - combine the look suggestions
      - a digital personal shopper
      - help u to find the product position in the store
        
        chips over the product tag to get easily monitorized
  - - - special deals
      - newsfeed
        
        Store
        
        Brand
      - personal offers
      - suggestions
    - - send ur pics of product bought there
        
        share from instagram
      - comment about
        
        the shop
        
        the product purchased
      - what would you love to find inside the store?