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Libraccio (Methodology (the why and the buy relation with (buying decision…

- - - - the art of nudging Victor Antonio
      - between 2 choices, the customer will take always the smaller one
  - - - Retailing, an Introduction pg.52
  - - - with the use of nudging and personal experience the buyer will have the possibility to source and browse more, and spend more.
    - - the customer gets involved into the shop and browse more
    - - the solution will add value to the services sold and to the store
    - - the solution will stimulate senses during the physical store browsing and as product sold
    - - high involvement hierarchy
  - - - in italy
      - in world
  - - - according to Istat
- - - - 10$ Powermat device to
  - - - get info of book / author
      - get price
      - get availabilities(used / digital base)
      - get access to reviews
      - access to suggestions
        
        other books of the author
        
        other literature relatives
      - story telling feature
        
        audiobook to enhance the senses during reading
        
        visualisation over the phone of drawings related with the book
        
        VR as a future feature
    - - discounts
      - suggestions
      - newsfeed
      - loyalty programme
      - item purchased tracking
      - payment methodology
        
        connect with mobil pay
        
        send all by email
        
        quick payment
    - - through the camera ( like pokemon go)