Libraccio

LIbraccio / partnership with IBS

Store Layout

Book cover showed

code in front of the book

scan code over book

chip code over book to get visualized

free wireless charging

10$ Powermat device to

App

code scan

get info of book / author

get price

get availabilities(used / digital base)

get access to reviews

access to suggestions

other books of the author

other literature relatives

story telling feature

audiobook to enhance the senses during reading

visualisation over the phone of drawings related with the book

VR as a future feature

Personal

discounts

suggestions

newsfeed

loyalty programme

item purchased tracking

payment methodology

connect with mobil pay

send all by email

quick payment

book location in store

through the camera ( like pokemon go)

Tech beacons

Methodology

research of gen Z and the education

research on hobbies

survey about bookstores

gen z doesn't like to feel marketed

interest for bookstores and secondhand

Company Analysis

SWOT

VALUE PROPOSITION MODEL

RETAIL DEVELOPMENT WHEEL

the why and the buy relation with

buying decision making

buyers level of involvement

cognitive learning pg 73

creating value added solution

Maslow's hierarchy of needs pg.83

competitors

positioning

market issue

marketing stragegy

attack the market in a new direction

new product / service development

give an entertaining experience

statistic about beacons

PROBLEM STATEMENT

How could Libraccio engage with Gen Z by implementing digital technologies in their stores?

How could the smartphone become a shopping tool in the Libraccio stores?

What advantages will the digitalisation bring for the company and the customers?

What features of the Gen Z should the company take in consideration, in order to attract them in the store?

the second hand books has high potential of profit

What marketing strategy could the company actualise in order to develop a new direction in the market?

differentiate from the competitors

senses stimuli pg. 60

hierarchy of effects pg 106

high involvement hierarchy

Retailing, an Introduction pg.52

statistics that says prints are growing and ebooks decreasing

gen z statistic of preferring a book than ebook

A study conducted by beacon platform Swirl found that 73 percent of shoppers who received a beacon-triggered message on their smartphone said it increased their likelihood of making a purchase during a store visit, while 61 percent said the message would prompt them to visit the store more often.

nudging theory

the art of nudging Victor Antonio

between 2 choices, the customer will take always the smaller one

in italy

in world

who influences more the Gen Zers

gen Z in Italy

Oggi hanno tra i 6 e i 21 anni, in Italia sono 8.6 milioni

according to Istat

click to edit

the solution will stimulate senses during the physical store browsing and as product sold

the solution will add value to the services sold and to the store

with the use of nudging and personal experience the buyer will have the possibility to source and browse more, and spend more.

the customer gets involved into the shop and browse more