Libraccio
LIbraccio / partnership with IBS
Store Layout
Book cover showed
code in front of the book
scan code over book
chip code over book to get visualized
free wireless charging
10$ Powermat device to
App
code scan
get info of book / author
get price
get availabilities(used / digital base)
get access to reviews
access to suggestions
other books of the author
other literature relatives
story telling feature
audiobook to enhance the senses during reading
visualisation over the phone of drawings related with the book
VR as a future feature
Personal
discounts
suggestions
newsfeed
loyalty programme
item purchased tracking
payment methodology
connect with mobil pay
send all by email
quick payment
book location in store
through the camera ( like pokemon go)
Tech beacons
Methodology
research of gen Z and the education
research on hobbies
survey about bookstores
gen z doesn't like to feel marketed
interest for bookstores and secondhand
Company Analysis
SWOT
VALUE PROPOSITION MODEL
RETAIL DEVELOPMENT WHEEL
the why and the buy relation with
buying decision making
buyers level of involvement
cognitive learning pg 73
creating value added solution
Maslow's hierarchy of needs pg.83
competitors
positioning
market issue
marketing stragegy
attack the market in a new direction
new product / service development
give an entertaining experience
statistic about beacons
PROBLEM STATEMENT
How could Libraccio engage with Gen Z by implementing digital technologies in their stores?
How could the smartphone become a shopping tool in the Libraccio stores?
What advantages will the digitalisation bring for the company and the customers?
What features of the Gen Z should the company take in consideration, in order to attract them in the store?
the second hand books has high potential of profit
What marketing strategy could the company actualise in order to develop a new direction in the market?
differentiate from the competitors
senses stimuli pg. 60
hierarchy of effects pg 106
high involvement hierarchy
Retailing, an Introduction pg.52
statistics that says prints are growing and ebooks decreasing
gen z statistic of preferring a book than ebook
A study conducted by beacon platform Swirl found that 73 percent of shoppers who received a beacon-triggered message on their smartphone said it increased their likelihood of making a purchase during a store visit, while 61 percent said the message would prompt them to visit the store more often.
nudging theory
the art of nudging Victor Antonio
between 2 choices, the customer will take always the smaller one
in italy
in world
who influences more the Gen Zers
gen Z in Italy
Oggi hanno tra i 6 e i 21 anni, in Italia sono 8.6 milioni
according to Istat
click to edit
the solution will stimulate senses during the physical store browsing and as product sold
the solution will add value to the services sold and to the store
with the use of nudging and personal experience the buyer will have the possibility to source and browse more, and spend more.
the customer gets involved into the shop and browse more