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WingStop (Introduction (Background of Wing Stop (Founded in 1994 at…

- - - - Serve a range of buffalo wings that come in 11 flavours E.g Cajun, Original Hot, Hickory Smoked BBQ
        Made-to-order system, wings are served fresh from customer orders
    - - Saudi Arabians are becoming more tech-savvy
        Allows Wingstop to tap on social media platforms to promote brand & deals
        These promotional methods are tested & proven to work
  - - - Nielsen’s Global Health and Ingredients-Sentiment Survey recorded 66% of respondents from Riyadh wanting to lead a healthy lifestyle
        Poses threat to Wingstop as their meals contain high levels of sodium and fat
        Favourably, Wingstop uses 100% all-white meat - leaner protein and lesser fat
    - - GDP Growth rate projected to increase from 1.2% in Q1 2017 to 3.5% in 2020
        Eventually increases GDP Per Capita --> Increase in disposable income
        High disposable income --> spend on Wingstop
        However, they may choose to spend on healthier food options instead