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Branding ((Purpose, WHY, The Process, HOW, The Result , WHAT), Building…
Branding
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Brand as Religion
- Clear Vision
- Sense of belonging
- An Enemy
- Sensory appeal
- Story telling
- Symbols
- Rituals
- Evangelisim
Sensoring
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Maslow's
- Price/function
- Emotions
- Status/Identity
- meaning
Embodied cognition
The idea that without our
conscious awareness our
body sensation help to
determine the decision we make
- Wine taste. better in wine glass not water
- Automakers pay attention sound of doors/smell
- Kellogs crunchiness
- Singapore airlines smell
- Rolls Royce distinctive smell
- Banks Comfort and warmth
What is Branding
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Brand Experience
- Sight
- Touch
- Sound
- Taste
- Smell
- Intuition
- Build a Bear experience**
- Charmin brand experience toilet paper
- Babies brand spaces**In shopping centres
- Motorcycle experience (Harley Davidson)
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7 Ps
- Product
- Pricing
- Promotion
- Place.
- People
- Process
- Physical evidence
- Phylosophy