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OnDe Empathy Map (Say & Do (Taxi Companies Ads (Radio, Internet,…
OnDe Empathy Map
Say & Do
Has own taxi company
Entrepreneurs: Want to make money on Uber-like model
Wants to work with hotels/restaurants
Taxi Companies Ads
Radio
Internet
Offline (fliers, etc.)
Improve service (quality)
Invite drivers with cars
Looking for loyal customers
Taxi (Join) Associations
Calculate projected (potential) ROI
Looking for website makers and promotion experts
Revenue Share (entrepreneurs) vs Monthly Salary
Hear
Brand app allows unlimited free customization
TS customers reviews/opinions. Use cases
Everything is quick and cheap and free
Want their own app
Surcharge pricing x2.5
One must have an App! (App is cool)
Uber/EasyTaxi News
Uber banned
Support works 24/7
See
Apps/Transport becoming regulated
Everyone uses apps
Success Stories
Competing with Uber is hard
People don't use cash
Uber & Taxi apps
Hiring lots of drivers is easy
Qup, Dashride, Techorides - no open demo
Gain
Custom apps/Brand
Quick setup/start
No tech knowledge/expenses
Credit card payments handled anywhere (expenses)
Company does not look trustworthy: no phone number/info
Pain
High prices
Credit card payments
How to make money?
Driver payouts
Think & feel
Exclusive app - different from others. Expectations vs Reality
How to get money from drivers
Reluctantly spend money on app promotion (in the beginning)