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ADVERTISING (Different forms of advertising (Mailshots, Billboards, Free…
ADVERTISING
Different forms of advertising
Mailshots
Billboards
Free samples
Endorsement
Placement
Leaflets
Pop-up
Press coverage
Word-of-mouth
Aims
Social
to make special people more self-confident
to solve some social problems
to provide children ways for dealing with problems or bullies
to give some psycological advices for changing smb's life
to gain money for charity aims
breaking boundaries
pester power (nag parents to buy smth)
To prevent some dangerous situations
To make person chenge habits and turn life to a healthier way
Offensive
to bully minorities
to show gender differencies
to persuade some people that they are special and they are appreciated and deserve more than others
to highlight a contrast of people with a special body structure
to tear apart some nations and races
to have in mind some lies
tip off about dangerous and threat
to deceit people with counterfit or law-quality product with temporary reduced prices
The key elements of a really good advertising campaign
publicity stunt
eye-catching
knowledgeble and sensitive
showing the main policy of company, highlights good feature
have remarkable slogan and colourful picture or main character(-s)
depict the main aims or what they're trying to achieve
breaking the boundaries
between healthy and disabled or cancers
between youngers and aged people
between people that have many opportunities for buying food and necessary clothes and that who cannot allow it constantly
Advertising as an integral part of any successful business
World around us is full of ads
Olympic Games
Underground
Television and press
Help to boost sales and revenues
Raise a brand identity and loyalty
Try to be eye-catching and memorable
Aimed on general knowledge about contemporary technologies and innivative products
Or on smth that isn't actually value for money, but must confident customers that this is vital and worth spending money and sharing by the word of mouth
Which forms are not acceptable?
that have in mind some lies
that humble someones values
that are really silly and make no sense
offensive
Example of good advertising
The first ads posters in women toilets in 1939 - electric typewriters
BMW & Omega placement in the "James Bond" film (in 1 month orders for 300 mln$)
An entrepreneur in South California couldn't sold his lands until he didn't change the name of this land - Holy land (Hollywood)
Coca Cola - has the most costable ads and the most expensive brand in the world