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solution criteria (unique # # # (Long-lasting impact, Educates but also…
solution criteria
unique
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Long-lasting impact
Educates but also creates action
Attention-grabbing
Different to previous campaigns
Reaches the right people
Influences policy
new technology
AI
Virtual reality
Interactive media
Robots
Personal/customised experiences
transdisciplinary
Communications (Journalism)
Story-telling
One-on-one
Street journalism
Design (Visual Communication)
Subconscious persuasion
Indirectly influence individual
Sensory experiences/appeals
Create experiences
Business (Marketing)
IMC campaigns
Traditional media
Persuasion
Individual as a consumer
Advertising appeals
Reach vs frequency
Brand image
innovative
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