Please enable JavaScript.

Coggle requires JavaScript to display documents.

Strategic planning (2. Establishing organisation mission and goals…

- - - - convert
        
        STRENGTHS (Internal)
    - - convert
        
        OPPORTUNITIES (External)
- - - - BCG matrix
    - - Ansoff's matrix
- - - - Coordinating internal exchanges between company and its employees to achieve successful external exchanges with customers
    - - Centralised vs decentralised organisation
      - Functions
      - Products
      - Regions
      - Types of customers
  - - - Evaluation of actual performance relative to established standards
        
        Corrective action if necessary #