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ENC Revision (Exam make-up (Points from lectures (Distribution channel…

- - - - low effort
      - not intagible
      - Easy
- - - - habits/behaviours whats popular
  - - - environment
      - tech
        
        utilise tech or disrupt business?
      - societal
      - regulatory
      - economical
        
        postion in eco environment
  - - - success factors
        
        market
        
        Product
        
        Price
        
        Distribution
        
        promotion
        
        Operations
        
        Sourcing
        
        Production
        
        Support
- - - - if apple creates new product type (extend brand into completely new markets without rebranding) = exploration
      - Apple watch (same name carried over) = diversification
      - Extension of apple(new iphone)? = product line extension
  - - - Look at supply chain and can save $x if we package ourselves
      - remove competitor in VIC we can make more money
      - 3 main
        
        forward (sub of vertical)
        
        buying retailers that sell your stock
        
        backwards (sub of vertical)
        
        Buy suppliers/ or manufacture yourself
        
        horizontal
        
        Buy a direct competitor that is doing exactly what we are doing (disney acquiring pixar)
- - - - bulk buying
    - - cost plus - for big mining equipment
    - - Iphone
    - - internet plans
- - - - always change price ahead of competitors/ new products eg MCd new burgers
    - - release a product before a competitor
    - - counter products eg MERC and BMW
    - - release a product before competitor at a loss
    - - One stop shop for businesses
    - - EG xerox started leasing to businesses due to large competition
    - - withdraw from market to increase market distance from competitor