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LAUNCH (STRATEGY (Structured Sequence, Build anticipation, Momentum and…
LAUNCH
STRATEGY
Structured Sequence
Build anticipation
Momentum and Sales
Keep it REAL:
OFFER
Greatest Offer
Deliver on the demand
Knoeldge and Objections
LIST
From Zero to One
Extremely shareable content
FANS
Deliver value, develop reciprocity
Genuine relationships. Know, Like, Trust, Share
POSITION
The authority / leader / expert
PARACHUTE
80/20 rule of progress
STACKING
Stack the value and products from launch to launch