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ACUC (Who (New attendees, CEOs, Board), Non-attendee research (Most…
ACUC
Who
New attendees
CEOs
Board
Non-attendee research
Competing against
Ourselves
What other events?
Most important factors:
Time of year
Venue
Price
Programming
Location
Exhibit hall
What is a successful conference?
Attendee
Discussion groups
Attendance & decision making factors
Price
Time of year
Most valuable factors
Programming
Topic specific
Venue
What is a successful conference?
Evaluation
How many times seen CUNA leadership - include in Avenue research as well
Community destinations
Exhibitors - New & Regular
Discussion groups
Vendor experience
What show won't you miss
Describe best experience
Reasons for attending
Meet with existing clients
Meeting their needs
Appt based hall
Evaluation
Persona
What comes to mind when attendees think of this conference?