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CSM (Role (MFN co-work/ leadership/Multitasking, use data to do analysis-…
CSM
Role
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use data to do analysis--> consultative media planning, strategy, measurement--> sales skill (business question, consultative, negotiation, optimization, drive revenue)
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skill
media effectiveness, how we plan?
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1) strong creative and marketing results
2) drive media: business question, media mix, campaign and content planning
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