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Attitudes (Formation (Occurs through socialisation, Picking up their…
Attitudes
Formation
Occurs through socialisation
Picking up their opinions and values
From significant others
Attitudes can be conditioned if behaviour successful and reinforced
Components
Affective
feelings and emotions and the interpretation of these
Cognitive
Deep rooted thoughts and feelings of attitude
Behavioural
Role related responses that occur shown by action and habits of performer
Change
Cognitive Dissonance
applying pressure on one or more components of an attitude forcing the individual to change
Creates conflict
Player could be provided with new information
Making training fun and varied
Using rewards as reinforcement
coach bring in specialist or role model to deliver message
Persuasive communication
High status individual delivering message
Message has to be relevant
timing of message
Definition
A Value aimed at an attitude object